Ambassador Kovač visited "IONIC Corporation", a Japanese manufacturer of ionic toothbrushes in Nagareyama, whose products are sold in Europe thanks to established business cooperation with the Serbian company "VisHealth". The Ambassador was given an exceptional welcome by the IONIC CEO Micuru Nishikawa, City Mayor of Nagareyama Yoshiharu Izaki, Chairperson of the City Chamber of Commerce, and Industry Yoshiko Taguchi, and the employees of "IONIC". At the meeting, Ambassador Kovač exchanged opinions on various topics with her hosts, got acquainted with the company's vision, the City Administration's efforts to provide conditions for obtaining natural growth, women's empowerment, success of young business leaders such as Aleksandar Divac from VisHealth, creating environment for deepening cooperation between Serbia and Japan in light of 140 years of friendship between Serbia and Japan.